My Jewellery Business Plans for 2022

As we reach the end of 2021 I think we can all agreed that it has been a difficult year for many of us. We had some much hope at the beginning that it would be better than that awful 2020. I’m sure like me you’ve realised that it was more of the same in many ways. However it wasn’t all doom and gloom and I achieved so many wonderful things (see my Instagram grid for my happy moments of 2021! 

During the last few months I have been thinking long and hard about my small business and how I want to grow and nurture it. I realised that I was expecting too much too soon from me and my little baby biz and need to invest in more areas before it can grow properly. This wasn’t a bad realisation, au contraire, I am relieved to have a focus and direction to grow now.

I also decided to take my foot off the gas and slow the process down as I was suffering from overwhelm. I have taken on an extra day at my other job and this will really help me focus on my small business. It means I’ll have limited specific time which I can use to really plan and guide my business.

I thought I’d share my jewellery business plans for 2022 here with you lovely lot!

Plan 1 is to spend more time learning this year. So I’m going to do the following…

  • I’ve worked out there are specific skills I want to gain or brush up on so I’m going to plan more online and in person classes. I even asked for vouchers for my Christmas presents so I can book them in.

  • Just before Christmas I treated myself to a brand new toy – a kiln! I really can’t wait to start learning how to use this and bring you super new products (see below).

  • In 2021 I joined Indie Roller to work “on” by business and although I watched their videos, joined in online and took part in one or two challenges I want to do more of them this year.


Plan 2 is less markets, more website! I’m planning to…

  • Pick more specific markets! I spent a lot of time at markets in 2021 with mixed results. I had great success at Goth and spiritual markets but the standard makers markets really weren’t my audience. I realised that I needed to be more targeted with my audience and markets. I also want to spend more time with my husband and our new puppy at weekends.

  • I want to promote my website more! I have invested time and money into this beauty and it has been sadly neglected due to focussing on selling via markets. I plan to promote it more and drive my audience to buy from my website rather than at regular weekend markets.

Plan 3 is to produce shiny newness! I’m going to do the following

  • I’ve conducted a products audit and create a more streamlined approach. During quiet times at recent markets I worked out what pieces were popular and what weren’t. As a result I am now planning January sales of discontinued pieces. Sign up to my mailing list for more on these.

  • I’ve got new tools and I’m not afraid to use them! I’m really excited about this as I have several new pieces of equipment (or toys!) that I want to start using regularly and need to find space to display them. My husband is helping me improve my workspace by adding more bench space and I’m going to paint and put up some shelves. It will really feel like a proper jeweller’s workspace! I can’t wait to experiment and bring my new ideas to life.

I can’t wait to share my 2022 journey with you all. I hope you all had a fantastic festive period and saw in the New Year in style. Here’s to a better year than last!

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Hi, I'm Sam

Hi! I’m Sam Self and I am the creator and passion behind Rock & Rose Jewellery. Influenced by different cultures, ancient history and memorial jewellery, my designs are also motivated by a personal desire to create pieces for people who want a little touch of the gothic with their everyday outfits.

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